About

 

Traci A Browne

 

I am a conference and trade show geek.  But I also have a passion for marketing and ROI.  Put those two together and you end up with someone who won’t settle for the status quo when it comes to meetings, conferences and trade shows.  Unless the producer, the sponsors and the attendees are getting maximum value from the event, it’s just not good enough.

Don’t tell me B2B is boring…B2B is where the best creativity lies. I love the opportunities to connect with customers face-to-face  that trade shows provide companies both large and small. And how exciting is it when a group of people with a common interest all gather together and a conference is born.

I have a few dreams…

1.  Attend World of Concrete (I told you I was a geek)

2.  Make B2B shows as exciting as Comi-Con International

3.  Eliminate pipe and drape and rows from trade shows

4.  All meetings have an audience of at least 98 percent who are blown-away

Traci Browne has an extensive background working as a consultant to start-up companies during their early growth years. She transferred her ability to foster communication between departments to the trade show and meetings industry where clients included major pharmaceutical, biotech and medical device companies.

While in this role, Traci observed small companies with small budgets were struggling to compete with larger companies with big budgets.  But budgets had nothing to do with it.  These companies were passionate about what they were selling but just didn’t have the expertise and experience to get the most out of their presence at the show.

She spent years teaching exhibitors how to get more from their trade show marketing dollars and taught show producers how to structure their shows to make their sponsors and exhibitors happier. Then she began doing it for her own shows and conferences as Red Cedar Events and as a partner in Live Well Expos. She produced for profit conferences and trade shows in various different business sectors and both B2B and B2C events and shows.

In November of 2011 she was introduced to a leading mobile app provider at IAEE’s annual Expo!Expo! and was impressed with the functionality and usability of their app, the back-end analytics and the price tag. She was so impressed that in April 2012 she called them up and asked if they were in need of a US based sales rep. Turns out they were. “Now I’m not just helping attendees and exhibitors…but I’m helping show and conference organizers just like me!”