About

WHAT WE DO

Event Production

Red Cedar produces conferences, trade shows and consumer expos.  Every event we put our name on revolves around one very simple goal.  Creating an positive, productive and engaging attendee experience.  Every single component must move us closer to that goal.  Each individual event starts with imagining how we want our attendee to feel when they go to their car or back to the airport at the end of the event.  Everything we do must align with that imagined experience.

We push the boundaries of what is possible.  We clear our minds of what an event is supposed to be and create something that is customized to each audience.  We understand how adults learn in different situations and create the perfect environment for that experience.

We treat our sponsors with respect and consider them partners in our events.  They are not just a check or purveyors of in-kind contributions.  They are companies with specific marketing goals and objectives and we do everything in our power to accomodate them…as long as it aligns with our goal of creating an positive, productive and engaging attendee experience.

Conference and Trade Show Production Consulting Services

Do our conferences and trade shows sound like something you’re interested in producing?  We can help you do that.  We can manage any and all aspects of you trade show or expo.  We also specialize in producing highly engaging peer conferences for up to 200 attendees. Our attendees love their conference experience.  But don’t take our word for it, read about it here.

Exhibitor Consulting

Red Cedar provides sales and marketing services to small and mid sized companies with a focus on face-to-face marketing.  We help small to mid-sized business grow their client base through successful trade show marketing and sales. We do this because we love to see young companies or struggling companies get more qualified leads from a show than they ever imagined. We work with company leaders who are excited about what they do.

These days small to mid-sized companies need to slow their burn rate more than ever.  You need to get smart about how you spend your marketing dollars and trade shows are the most cost effective marketing tool available.

Part of our method is to create marketing messages based on benefits, setting quantifiable goals and objectives and training the staff to qualify and get leads.

Traci A Browne
President

I am a conference and trade show geek.  But I also have a passion for marketing and ROI.  Put those two together and you end up with someone who won’t settle for the status quo when it comes to meetings, conferences and trade shows.  Unless the producer, the sponsors and the attendees are getting maximum value from the event, it’s a lousy event. Don’t tell me B2B is boring…B2B is where the best creativity lies.

I have a few dreams…

1.  Attend World of Concrete (I told you I was a geek)

2.  Make B2B shows as exciting as Comi-Con International

3.  Eliminate pipe and drape and rows from trade shows

4.  All meetings have an audience of at least 98 percent who are blown-away

Traci Browne, Principal of Red Cedar, has an extensive background working as a consultant to start-up companies during their early growth years. She transferred her ability to foster communication between departments to the trade show and meetings industry where clients included major pharmaceutical, biotech and medical device companies.

While in this role, Traci observed small companies with small budgets were struggling to compete with larger companies with big budgets.  But budgets had nothing to do with it.  These companies were passionate about what they were selling but just didn’t have the expertise and experience to get the most out of their presence at the show.

She has spent years teaching exhibitors how to get more from their trade show marketing dollars and taught show producers how to structure their shows to make their sponsors and exhibitors happier. Now she is doing it for her own shows and conferences.