About

Traci A Browne

 

I am a conference and trade show geek.  But I also have a passion for marketing and ROI.  Put those two together and you end up with someone who won’t settle for the status quo when it comes to meetings, conferences and trade shows.  Unless the producer, the sponsors and the attendees are getting maximum value from the event, it’s just not good enough.

Don’t tell me B2B is boring…B2B is where the best creativity lies. I love the opportunities to connect with customers face-to-face  that trade shows provide companies both large and small. And how exciting is it when a group of people with a common interest all gather together and a conference is born.

 

Traci Browne started her career in IT where she discovered a passion for documentation. Yes, that’s right…her moments of zen were when she was documenting system policies and procedures. Soon her bosses figured out she was very good at communicating ideas and concepts in a clear and concise way and the CIOs began asking her to create the communications that would go out to the company. Traci had a gift for persuasion and could turn an angry mob into a group of users who were practically 100 percent behind new IT implementations.

She transferred her ability to foster communication between departments to the trade show and meetings industry where clients included major pharmaceutical, biotech and medical device companies. After all…trade shows are all about communication and persuasion face to face.

She spent years teaching exhibitors how to get more from their trade show marketing dollars and taught show producers how to structure their shows to make their sponsors and exhibitors happier. Then she began doing it for her own shows and conferences as Red Cedar Events and as a partner in Live Well Expos. She produced for profit conferences and trade shows in various different business sectors and both B2B and B2C events and shows.
But she had little time for her passion which was writing. So, she phased out her shows and conferences and is back to using her skills as a writer full time.

“People have an appreciation for good content these days. That was something that was missing in marketing for a long time. I’m glad to see that appreciation and I want to do my part within the trade show industry by creating great content.”

For an overview of my services outside of the trade show and conference industry visit TraciBrowne.com