How can we best help our trade show exhibitors?

August 8, 2011

There seems to be two camps when it comes to trade show producers.  In the first camp are those who feel their only job is to bring to the exhibitors attendees.  Actual success at the show is only the responsibility of the exhibitor.  When someone suggests exhibitor training, this camp says, “that’s not my responsibility.  [...]

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Fantastic Way To Add a Charitable Component To Your Next Conference or Event

July 6, 2011

  I recently had the opportunity to talk to Becky Smith, Senior Director, Global Operations at Red Hat about how they very successfully incorporated a charitable component into their recent Red Hat Summit. I know it was successful because one of their attendees actually reached out to me to tell me about it. Tim Johnson [...]

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The Buying Cycle – The Heart The Brain and The Wallet

June 15, 2011

The BMA Philadelphia recently had a panel discussion focused on marketing through distribution channels. Kudos to Christian Shea of P4MV for putting a stellar panel together.  (Note: for those in the Philadelphia area I strongly urge you to check out the BMA Philadelphia events.  We are a small chapter and don’t have a super full [...]

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There Is No 12 Step Program for #Eventprofs

May 11, 2011

We all know that once you get this event thing in your blood there is no cure for it. But recently that reality struck me hard. The following are moments when I caught myself playing the role of event producer when I should have been just another attendee in the moment. You will learn nothing [...]

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60 things that will save your butt at your next trade show or event

May 4, 2011

Have you ever been in the situation where you needed to fix something five minutes before the show opens and oh, if only you had some tape?  Or there is a screw loose (I’m talking about the real ones here) and you are trying to fix it with a dime?  How about one of your [...]

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Are Logistics Killing Trade Shows?

April 24, 2011

I am hearing things that quite frankly have me worried about the future of the trade show industry.  There was a time, as a brand manager or exhibit manager, all you needed to do was build a booth for the annual show.  But things have changed and now we have to justify our participation in [...]

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Creating a Customer Centric Event

April 21, 2011

It seems obvious to say, “our customers should be the focus of our event,” but often times as event producers we get so caught up in budgets and logistics we lose sight of who the event is really for. The main culprit of this loss of focus is the seduction of the event logistic and [...]

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What Meeting Professionals can Learn from Virtual Choir 2.0

April 8, 2011

Everyone is talking about Virtual and Hybrid meetings.  They are talking about how virtual will replace face-to-face.  They are talking about how virtual will drive face-to-face.  They are talking about hybrid being the future and if you are not doing it you will be left behind.  They talk about its green-ness.  They talk about its [...]

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I am sick and tired of talking about ROI and trade shows

April 3, 2011

I would so much prefer we actually measure it instead. Quite frankly the closest anyone gets to ROI in trade shows is talking about it to death.  It’s most often discussed by people who don’t really know what ROI is.  ROI is an established financial formula.  It’s actually a very simple formula.  ROI = Net [...]

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Beware of Games Gimmicks and Gadgets in Your Booth

March 22, 2011

Recently a very popular topic of discussion on LinkedIn was whether or not a company should use promotional models in their trade show booth.  I’ve also seen many posts about the use of QR Codes or Mobile App Games in trade show booths.  Someone else asked about good “passport” gimmicks to drive traffic to booths. [...]

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