Trade Show Institute — Your How-To Guide for Everything Trade Shows

Exhibitor pre-show promotion

December 6, 2011

The trade show has changed dramatically over the past few years but sadly our exhibitors and even some organizers have not realized it yet. Attendees don’t see a show as a giant shopping mall anymore. They have done most their shopping prior to arrival and are heading to the show floor and into the booths [...]

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Running the trade show gauntlet

November 1, 2011

If you’ve done any amount of exhibiting at all you’ve problem been to Vegas. After all, it’s THE trade show mecca. And if you’ve been to Vegas you are probably familiar with the “card snappers” who line the sidewalks on the strip. They hand out cards all day and night advertising various “escorts”. But they [...]

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Trade Show Tip Monday – Square

October 10, 2011

Last week on the #a2zusergroup chat led by Dave Lutz we were discussing great uses for iPads on the trade show floor. I wanted to share with you a tool/app that I brought up there. Square This is an absolutely amazing little tool plugs in to your iPhone, iPad or Android and allows you to [...]

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Event Camp East Coast: Creating a Think Tank for Event Innovators

September 30, 2011

Reposted from Engage365 by Jenise Fryatt Last year Event Camp East Coast introduced the peer driven conference to many in the event industry. It didn’t have hired speakers or a program listing session topics. What it did have was a format designed to: 1- identify what attendees wanted to learn and who in the room [...]

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Trade Show Tip Monday – RTFM

September 26, 2011

Back in my days of IT and help desk support one of our biggest responses to people’s questions was RTFM (Read the F’ing Manual)–this was not actually said out loud but in our heads or while the user was on mute. Modern technology has replaced this initialism with JFGI (Just F’ing Google It). But in [...]

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Trade Show Tip Monday – Charging Stations

September 19, 2011

I recently gave a presentation on exhibit marketing do’s and don’ts to the Philadelphia chapter of SMEI. For the next several days I kept having these moments where out of the blue I would think, “I should have told them about X”. It really is impossible to give 10+ years worth of knowledge in 30 [...]

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I’m sick and tired of exhibitors who won’t follow-up.

August 16, 2011

I’m really miffed right now. Actually I’ve been miffed for about a month. I’m miffed as a trade show attendee and I’m really miffed as a trade show producer. Why am I miffed? Let me tell you. At the end of June I attended AIBTM in Baltimore. AIBTM is the brand new international trade show [...]

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How can we best help our trade show exhibitors?

August 8, 2011

There seems to be two camps when it comes to trade show producers. In the first camp are those who feel their only job is to bring to the exhibitors attendees. Actual success at the show is only the responsibility of the exhibitor. When someone suggests exhibitor training, this camp says, “that’s not my responsibility. [...]

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The Buying Cycle – The Heart The Brain and The Wallet

June 15, 2011

The BMA Philadelphia recently had a panel discussion focused on marketing through distribution channels. Kudos to Christian Shea of P4MV for putting a stellar panel together. (Note: for those in the Philadelphia area I strongly urge you to check out the BMA Philadelphia events. We are a small chapter and don’t have a super full [...]

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