There Is No 12 Step Program for #Eventprofs

May 11, 2011

We all know that once you get this event thing in your blood there is no cure for it. But recently that reality struck me hard. The following are moments when I caught myself playing the role of event producer when I should have been just another attendee in the moment. You will learn nothing [...]

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60 things that will save your butt at your next trade show or event

May 4, 2011

Have you ever been in the situation where you needed to fix something five minutes before the show opens and oh, if only you had some tape?  Or there is a screw loose (I’m talking about the real ones here) and you are trying to fix it with a dime?  How about one of your [...]

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Are Logistics Killing Trade Shows?

April 24, 2011

I am hearing things that quite frankly have me worried about the future of the trade show industry.  There was a time, as a brand manager or exhibit manager, all you needed to do was build a booth for the annual show.  But things have changed and now we have to justify our participation in [...]

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Creating a Customer Centric Event

April 21, 2011

It seems obvious to say, “our customers should be the focus of our event,” but often times as event producers we get so caught up in budgets and logistics we lose sight of who the event is really for. The main culprit of this loss of focus is the seduction of the event logistic and [...]

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What Meeting Professionals can Learn from Virtual Choir 2.0

April 8, 2011

Everyone is talking about Virtual and Hybrid meetings.  They are talking about how virtual will replace face-to-face.  They are talking about how virtual will drive face-to-face.  They are talking about hybrid being the future and if you are not doing it you will be left behind.  They talk about its green-ness.  They talk about its [...]

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I am sick and tired of talking about ROI and trade shows

April 3, 2011

I would so much prefer we actually measure it instead. Quite frankly the closest anyone gets to ROI in trade shows is talking about it to death.  It’s most often discussed by people who don’t really know what ROI is.  ROI is an established financial formula.  It’s actually a very simple formula.  ROI = Net [...]

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Beware of Games Gimmicks and Gadgets in Your Booth

March 22, 2011

Recently a very popular topic of discussion on LinkedIn was whether or not a company should use promotional models in their trade show booth.  I’ve also seen many posts about the use of QR Codes or Mobile App Games in trade show booths.  Someone else asked about good “passport” gimmicks to drive traffic to booths. [...]

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Trade Show Bingo

March 18, 2011

It is now another year later and EXHIBITOR2012 is coming upon us fast!  I thought it would be fun to resurrect Trade Show Bingo for another year…maybe next year we’ll “have an app for that”.  But for now, just print it out and have some fun!   Next Saturday I will travel to Vegas to [...]

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March Love Drop

March 4, 2011

It’s not always about us and there is a much bigger world out there with people who have bigger problems than room layouts and F&B issues…that’s why we support Love Drop! Last month the Love Drop Team raised over $13,000 (and 3 iPads!) to help two little boys with autism receive a service dog. They [...]

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Why Our Phone Rang Off The Hook With Potential Sponsors

February 16, 2011

If you’ve read some of my past posts here and here or seen my tweets you know I have a lot of passion and opinions about sponsorship.  I, without a doubt, prefer dealing with sponsorships of B2B events over B2C.  B2B companies just get it.  But it still takes a lot of work finding the [...]

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