Trade Show Strategy

Red Cedar’s Face-to-Face Marketing Strategy Consulting was created for small to mid-sized business owners who are considering adding Exhibiting, Seminars or Road Shows to their marketing strategy.

Have you ever asked yourself…

• Should my company be exhibiting at trade shows?
• Did we get any return on our investment from the last trade show we exhibited?
• Was the last trade show we sent our sales people to nothing more than a company paid vacation?
  

If you’ve asked yourself any of these questions or similar ones, you need expert advice on face-to-face marketing. Many fast growing companies like yours struggle with these issues every year. Even companies who have been exhibiting at trade shows for years wrestle with these questions all the time.

The fact is, if done properly and with careful planning, exhibiting is one of the most effective ways you can market your company and increase your sales. According to the Center for Exhibition Industry Research:

• 77% of Exhibition Attendees found at least one new supplier
• 76% asked for a price quotation
• Nearly all respondents to the survey took one or more buying actions at the last show they attended
• Think your sales people have it handled already?
• 88% of exhibition attendees reported an exhibiting company sales person had not called them on in the past 12 months
• 71% of attendees at tradeshows are the ones who authorize/approve purchases
• Attendees at an exhibition have a net buying influence of 89%

Call us today to find out how your organization can increase sales and name recognition with an effective face-to-face marketing plan.

We can help you with every piece of your exhibit including:

• Space Reservation
• Booth Design and Creation
• Creation of Strategic Marketing Plan
• Budgeting and Analysis
• Competitive Analysis
• Show Paperwork
• Staff Communication
• Lead Management
• Pre and Post Show Mailers
• Premiums and Giveaways
• Special Event Management
• Hospitality Suite Staffing
• Installation and Dismantle Management
• Staff Training

Contact us for more information or call us at 215.635.3016.