Comments on: Trade Show Signage: Is there ever enough?

By: tracibrowne

tracibrowne — Fri, 30 Apr 2010 15:48:25 +0000

Thanks for the comment Heidi. Great tip on where you want them to go when…I will definitely keep that in mind. I’ve also noticed that while signs with a crisp white background to appear to stand out more when you are designing them, they tend to fade into the background at the event.

By: Heidi Thorne

Heidi Thorne — Fri, 30 Apr 2010 14:17:36 +0000

I totally agree there is NEVER enough signage! One case where less is more does not work… in both size and quantity.

Another way to approach it is to ask, “Where do I want these people to go and when?” When they’re at the middle of the show, encouraging concession purchases might not be a bad idea. Lots of signage from every logical angle pointing to concessions.

In addition to size, color is an extremely important factor. The brighter the better for directionals.

Glad you made it through this inaugural event. It’ll only get better next year!

By: tracibrowne

tracibrowne — Thu, 29 Apr 2010 16:19:04 +0000

Thanks Jeff for the great summary! That could have saved me a lot of writing time. But then I’m just a bit chatty…

By: Jeff Hurt

Jeff Hurt — Thu, 29 Apr 2010 15:45:17 +0000

Great tips Traci. Here’s a paraphrase of your post: “Walk in your attendee’s shoes to see if what you think works actually works. Their point of view is important and valid.”