Trade Show Resources
The following is a selection of white papers, articles and presentations. Some we have written or presented and others have been written by people we respect in the industry and which we think you may find useful. We will be adding to our library of information on an ongoing basis, so please keep checking back with us to see what’s new. Don’t see what you are looking for? Give us a call at 215.635.3016.
This e-book is for Small Business Owners, Sales and Marketing Managers and anyone else who find themselves responsible for exhibiting at a trade show.
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You may have worked in the booth at many trade shows but don’t know how everything behind the scenes work.
- You may have had an unsuccessful previous experience and wonder what went wrong.
- You may have a boss who expects you to deliver the world on a tiny village budget.
- You may have gone way over budget at your last show and don’t know why.
- You may think trade shows are a paid vacation for your sales staff and not worthwhile.
- You may not know where to even begin.
Take the Red Cedar Challenge (PDF)
If you don’t know why training your booth staff to work your trade show exhibit booth is important… just go to any trade show and it will become painfully obvious. It does not have to be a show that represents your industry any B2B show will do for our challenge because bad booth staffing knows no boundaries.
5_Fast_Trade_Show_Tips_For_The_Occasional_Exhibitor
This is the best advice I’ve seen out there for companies who exhibit at one or two shows a year. Thank you Skyline Exhibits for creating it and letting us post it here! (Skyline Exhibits has a wealth of resources on there website…check them out here.) This pdf is for the person who has many responsibilities and exhibiting is only one of them and he/she doesn’t have a lot of time to devote to the trade show. Download this tip sheet so you know where to focus your energies for the biggest bang for your buck.
Getting the Most from your Booth Staff (PDF)
This paper was written with an intended audience of the exhibit manager. If you are having trouble getting your staff to be enthused about working the trade show this just may help you. Sometimes we get caught up in all the logistics of the show that we forget why we are there in the first place.
The High Cost of Trade Show Mistakes (PDF)
If your company is just starting to explore adding trade shows to their marketing mix or if you occasionally attend shows with a table top or pop-up you want to check this out. We’ve seen people ‘go it alone’ too often and not even know they were losing money.
Budgeting for Trade Shows (PDF)
This is a simple tool for those adding trade shows to their marketing mix. These formulas have been around for ages and will help you realistically budget for that show you’re thinking about exhibiting at. The space will cost you $2800 but how much should you actually budget for?
Packing Your Gang Box (PDF)
What’s a Gang Box? The gang box is one of the most important things you will send to a show. A well packed gang box will get you out of just about any jam you can imagine. If there is something we are missing that you keep in yours please let us know so we can add it to our list.
Are you prepared for the 2009 PhRMA Code Changes? (PDF)
Solving problems created by the 2009 PhRMA Code Changes and Foreign HCPs on the Trade Show Floor
This paper will focus on two market drivers that demand exhibitors change their current strategy if they want to be successful. These are the PhRMA code changes and the increase in foreign HCPs on the show floor. Edward de Bono, a British physician, author, inventor and consultant said, “Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.”
Red Cedar Marketing to Turn Pharmaceutical/Biotech Trade Shows Inside Out (PDF)
With the increase of foreign doctors visiting the Exhibit Halls at US shows, Pharmaceutical, Biotech and Medical Device companies need to re-think their marketing strategy or be left behind.
