Show organizers don’t hate exhibitors…really!

by tracibrowne on August 12, 2010

There is a very interesting discussion going on in the TSEA LinkedIn group born of a post on electronic exhibit manuals.  If you are a show organizer and don’t belong to this group I think you should.  You’re going to learn a lot about how exhibitors really feel about certain things.
I won’t get into detail…you [...]

{ 3 comments }

Who should staff your booth at your next trade show?

by tracibrowne on August 4, 2010

There was a lively debate the past week or so on the TSEA LinkedIn group.  It was centered around training your booth staff but also discussed motivating your staff.  Obviously I am a big proponent of booth staff training…it’s one of the services I provide.  It’s usually the people who think they know what they [...]

{ 6 comments }

Your next trade show – You're going to make mistakes and why that's a good thing

July 7, 2010

The physicist Niels Bohr defined an expert as “a person who has made all the mistakes that can be made in a very narrow field.”
In my all-time favorite book (that’s where I got that nifty quote), How We Decide by Jonah Lehrer, Jonah walks us through how our brain learns from our mistakes.  He says, [...]

Read the full article →

Event Risk Management Tips – Some Basics

June 17, 2010

No one expects the unexpected yet you have to plan for it.  When I was planning our Health and Fitness Expo I called on Paul Cook for advice figuring out what exactly I needed coverage for and what policies covered what.  I thought that everyone could benefit from his great advice so I’ve asked him [...]

Read the full article →

What does a Sponsor have to say about Sponsorship

June 11, 2010

This one is a long one but boy is it worth it!
A while ago I did a post called “Sponsorships are not just banners and logos.”  It was born from the frustration I felt when exhibitor clients came to me with questions about the value of sponsoring certain events.  More recently I did a post [...]

Read the full article →

What exactly is corporate sponsorship?

May 12, 2010

I’ve always viewed sponsorship as more of a partnership.  Two organizations working together to create something better.  Both parties are adding value and both partners are receiving value.
In seeking sponsorship for a few events coming up I’ve noticed a disturbing pattern.  As in the past, I contact the head of marketing to propose a meeting [...]

Read the full article →

Trade Show Signage: Is there ever enough?

April 29, 2010

One of the most vexing issues at our first annual Bucks County Health and Fitness Fair was signage.  Apparently my partner and I were the only ones who thought we had enough.  So lesson learned number one is–you can never have enough signs and they can never be too big.
Maybe it is because we knew [...]

Read the full article →

Successful Trade Show Exhibits are Engaging

April 27, 2010

Perhaps a better title for this would be “Get Off Your Bum!”  We just finished up our first stab at producing a consumer expo here at Red Cedar Marketing aka Trade Show Institute and boy did we learn a lot!  But one thing we already knew and that knowledge was enforced when we stood on [...]

Read the full article →

Advice for Small Business Exhibitors

March 30, 2010

I’m used to working with medium to large sized companies who exhibit at B2B trade shows.  Recently I’m producing a regional consumer health fair and our exhibitors are small business owners.  Many have never exhibited before or have done tiny little table top shows.  Most understand their business but do not understand marketing.  They tend [...]

Read the full article →

Why you should fire your Brand Manager

March 10, 2010

Sound a bit harsh?  You’re right, maybe it’s not the brand manager you should fire.  Maybe it’s the Marketing Director or the VP of Marketing…maybe it’s the CFO.  But make no doubt about it, they should be fired…that is, they should be fired if they do what I’m about to describe.
If there is one thing [...]

Read the full article →

← Previous Entries