TweetIt’s time for another installment of the monthly series I’m calling Interview With A Trade Show Exec. While it may not have the Gothic setting of an Anne Rice novel, I think these main characters are just as complicated and deep as were Lestat de Lioncourt and Louis de Pointe du Lac, but without all […]

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TweetThe topic of adult education is a hot one in the events world. Conference organizers are always looking for ways to improve their events and draw more attendees. For events where education is the focus it’s only natural to want to deliver that education in the best possible way. Event organizers read about trends in […]

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Event Attendees Are Not Stepford Wives, They Are Individuals

March 18, 2014

TweetA few weeks ago on #ExpoChat, a weekly industry twitter chat, we had a discussion about transformational events. The topic came from something Stephanie Selesnick (@stephselesnick) heard at an event. Apparently David Adler, of BizBash said, “Everyone is bored with Experiential and now events have to be Transformational.” Immediately I think, “oh great, another buzzword.” […]

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Interview With A Trade Show Exec – Dan Cole

March 3, 2014

TweetI’ve launched a new monthly series I’m calling Interview With A Trade Show Exec. While it may not have the Gothic setting of an Anne Rice novel, I think these main characters are just as complicated and deep as were Lestat de Lioncourt and Louis de Pointe du Lac, but without all that brooding undead […]

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Creating a Show Floor Education Sponsorship

February 25, 2014

TweetShow floor education is one of my favorite topics. Show floor education is a win for everyone. For the show organizer and exhibitors it’s a way to draw attendees to the exhibit hall. For attendees, it’s yet another opportunity to learn. Many shows that combine a conference with a trade show often offer expo hall […]

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Creating a Virtual Event Sponsorship

February 17, 2014

TweetJust as show organizers want to reach a wider audience by including a virtual component to their events, so too do your exhibitors/sponsors. Incorporating a virtual event component into your conference or trade show is an added expense but one that, if done well, will pay off for both the event organizer, the online audience, […]

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Creating a Tech Sponsorship

February 10, 2014

TweetWhat a difference a decade makes! Remember when an exhibitor manual was a 5 pound, 250 page binder? Remember when most our event registration was done via fax? Remember when show guides were thick printed directories? Now exhibitors are being signed up for space for next year’s show right in their own booths via a […]

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Creating a Destination Concierge Sponsorship

February 5, 2014

Tweet  Last week, in part two of a six part series on sponsorship, I talked about creating a People Connector sponsorship. People seemed to like that one…as do I, but this week is quite possibly my very favorite. The Destination Concierge   This particular sponsorship is perfect for exhibitors who find themselves lucky enough to […]

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Creating a People Connector Sponsorship

January 27, 2014

TweetOne of the top three reasons people attend conferences and trade shows is to network. People want to get together with their peers and exchange ideas, make connections, find help, and sometimes even find a new job. Organizers tend to see this networking need as fulfilled just because they bring thousands of people together in […]

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How To Create Winning Sponsorships for Expos and Conferences

January 20, 2014

TweetA well-crafted sponsorship has the attendees’ needs front and center. If it adds value to the attendees’ experience, it naturally will add value to the event, making it appealing to the show organizer. If it adds value to the attendees experience, it creates a lasting and positive reaction to the sponsor’s brand. But that is […]

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