Tweet  Almost every single show organizer I talk to says their exhibitors are important to them. Almost every single one says they understand that successful exhibitors are returning exhibitors. Almost every single one will say they think educating their exhibitors is important, but they are not sure exactly how to go about doing it. To […]

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TweetThis month on Interview With A Trade Show Exec we’ll be getting to know a bit more about another one of our industry’s rock stars. While it may not have the Gothic setting of an Anne Rice novel, I think these main characters are just as complicated and deep as were Lestat de Lioncourt and […]

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Interview With A Trade Show Exec – Robbi Lycett

June 2, 2014

TweetThis month on Interview With A Trade Show Exec we’ll be getting to know a bit more about another one of our industry’s rock stars. While it may not have the Gothic setting of an Anne Rice novel, I think these main characters are just as complicated and deep as were Lestat de Lioncourt and […]

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Hot Off The Press: Trade Show Tips from Skyline

May 19, 2014

TweetFor the “do it yourself” exhibitor, Skyline has recently released a series of books, that will help you successfully navigate the world of exhibiting at trade shows and expos. This series includes: Trade Show Tips for New Exhibitors Trade Show Tips for Inline Exhibitors Trade Show Tips for Island Exhibitors Using Promotions & Social Media […]

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Twitter Best Practices for Trade Shows and Expos

May 19, 2014

TweetLast week on #ExpoChat, a weekly Twitter chat for those involved in the trade show and expo industry, participants chimed in on best practices for using social media to market your show. I will get into why I think that concept is flawed in just a bit, but first let’s set the stage. During the […]

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Should Show Organizers Provide Training For Their Exhibitors?

May 6, 2014

TweetNext month I’m heading to Vegas to participate in SHOT Show’s exhibitor training. Their exhibitor training takes place about seven months before the show. This is the lead-time you need if you are giving effective training that will actually help the exhibitors. Offering training on the show floor a day or a couple hours before […]

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An Interview With a Trade Show Exec – Jeff Portman

May 5, 2014

TweetWow! Has it been a month already? This month on Interview With A Trade Show Exec we’ll be getting to know a bit more about another one of our industry’s rock stars. While it may not have the Gothic setting of an Anne Rice novel, I think these main characters are just as complicated and […]

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Interview With A Trade Show Exec – Chris Dolnack

April 1, 2014

TweetIt’s time for another installment of the monthly series I’m calling Interview With A Trade Show Exec. While it may not have the Gothic setting of an Anne Rice novel, I think these main characters are just as complicated and deep as were Lestat de Lioncourt and Louis de Pointe du Lac, but without all […]

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What Format Is the Right Format For Conference Education

March 31, 2014

TweetThe topic of adult education is a hot one in the events world. Conference organizers are always looking for ways to improve their events and draw more attendees. For events where education is the focus it’s only natural to want to deliver that education in the best possible way. Event organizers read about trends in […]

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Event Attendees Are Not Stepford Wives, They Are Individuals

March 18, 2014

TweetA few weeks ago on #ExpoChat, a weekly industry twitter chat, we had a discussion about transformational events. The topic came from something Stephanie Selesnick (@stephselesnick) heard at an event. Apparently David Adler, of BizBash said, “Everyone is bored with Experiential and now events have to be Transformational.” Immediately I think, “oh great, another buzzword.” […]

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