With EXHIBITOR 2012 just days away I’m been reaching out to many of my industry supplier friends to schedule some time to say hi and catch up. They tell me that yes they will be there and I say, “if we don’t meet up before, I’ll see you in the exhibit hall…I’ll stop by your booth.” It’s at that point that some of these folks tell me they are going but they are not exhibiting.
I am told that their company does not want to spend the money on booth space and shipping and all that goes along with having a booth on the show floor. They are going to just teach a couple classes and attend the sessions and events and connect with people that way.
I’m not talking about little mom and pop businesses or solo-preneurs either. The last couple people I spoke to were with exhibit houses or exhibit suppliers. Others, while not actual exhibit makers, were suppliers who made the majority of their income in the trade show industry through companies who exhibit at trade shows.
So, if you are attending EXHIBITOR 2012 and are an exhibit manager or brand manager looking for new products or services, please take note. These suppliers who do not think trade shows and face-to-face marketing are worth spending their money on, are happy to make a hefty profit on “dumb saps like you” who think it is a good spend. Not my words…I don’t think you are dumb…but isn’t that really what they are saying by not exhibiting at the industry’s largest event of its kind in the US?
Take note in who IS exhibiting. These are the suppliers who really believe in exhibit marketing. These are the people who understand the industry and can best help you.
When you bump into suppliers in the hallways or in sessions ask them for their booth number. When they don’t have one ask them why? Ask them why they think you should spend your company’s money with a vendor who doesn’t even believe in trade shows or expo halls?
What do you think? Especially at this particular show–do you think it’s okay not to exhibit if you are a supplier? I’m I just ranting again?
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