What’s the worst that could happen?

by tracibrowne on February 3, 2010

I think I now know the answer to “What’s the worst that could happen?”  We had a lot of answers to this question when my partner and I considered planning a brand new consumer show.  Things like, a tornado rips through the venue the day before the event.  No one shows up.  Too many people [...]

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Part I Exhibit Booths – What’s up with that?

by tracibrowne on January 28, 2010

Here at Red Cedar Marketing we really don’t get too involved with companies’ actual physical booth structures.  We worry about what goes on inside the booth–the strategy, the sales, the lead qualification, etc.  I honestly do not know what our friends at exhibit houses are talking about half the time.  If a client asks me [...]

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Imagine how you could use social media to rally for your clients.

January 23, 2010 Musings

The #eventprofs community on twitter is a close knit group always ready to help others.  They welcome new members and never tired of the ones who’ve been around for a while.  This was demonstrated recently when fellow event professional Christina Stallings @MsStallings wanted to go to Event Camp 2010 in NYC but was short funds [...]

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Afraid of a little competition?

January 22, 2010 Stuff For Exhibitors

Most recent comment from a new exhibitor….
“Why would I want to go to a show where all my competition is exhibiting? Shouldn’t I be going where they are not?”
There are so many answers and angles to this question. First, “shouldn’t I be going where they are not?” Doesn’t it make you wonder why they [...]

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Thoughts on Exhibitor Advisory Councils

January 20, 2010 Stuff for Show/Event Managers

Christina Stallings interviewed me this week about the worth of Exhibitor Advisory Councils on her blog Light Bulb Moments.  You can read “rookie picks a tradeshow veteran’s brain”

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Because I said so just isn’t going to cut it.

January 18, 2010 Musings

Christina Stallings reached out to me today to get advice from a veteran in the trade show industry.  She is, as she calls it, a rookie.  What she really is an amazing up and comer in the events and meetings industry.  Someone to watch.  But it made me think, will answering her questions actually help [...]

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Sponsorships are not just banners and logos

January 16, 2010 Stuff For Exhibitors

Recently a client asked me what I thought of participating in a sponsorship of a ‘City Guide’ put together by her local chapter for the annual convention coming to town. What she would get for her generous donation would be her tiny tiny logo printed somewhere on the printed piece. They were clearly looking for [...]

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Great customer service – What can you learn?

January 15, 2010 Musings

We’re all quick to put a tweet out there when someone screws up #fail.  I’m often moved to rant on and on after suffering a great injustice at the hands of a minimum wage earning customer service rep at the mall.  I thought it might be nice just this once to talk about Great customer [...]

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How do you get your booth staff to stop eating in the booth?

January 12, 2010 Stuff For Exhibitors

This falls under the category of questions I get asked the most.

At a recent industry meeting I had the chance to talk to a couple exhibit managers, and when hearing what it is that I do, said their biggest problem was staffers eating in the booth. They asked,  “how do you stop this?”
First, I doubt [...]

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If an Exhibitor Coalition creates best practices and a show producer isn’t around…

January 8, 2010 Stuff For Exhibitors

…does it make a difference?
Thank you Tradeshow Week for an easy blog topic!
In an article by Michael Hart, Editor-In-Chief of Tradeshow Week and all around nice guy titled “Exhibitor Coalition Plans Best Practices Initiative” he reports on the newly formed Exhibitor Coalition which is composed of Trade Show Exhibitors Assn., Healthcare Convention & Exhibitors Assn., [...]

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